Coca-Cola retains WPP Open X as global media partner, picks Omnicom for North America

Coca-Cola has selected its agency partners to accelerate the future of marketing, retaining WPP Open X as its global media partner except in North America, Japan and South Korea, and as global creative partner, while selecting Omnicom as its media partner in North America and Dentsu retains media in Japan and South Korea. Phased implementation begins Dec. 1.

Detected & updated continuously · Source: Nebula