PUMA in active talks with Anta Sports on new Greater China operating model, CEO says

PUMA SE is in active discussions with its largest shareholder Anta Sports to redefine its operating model in Greater China. CEO Arthur Höld said the company is preparing a strategy more weighted toward direct-to-consumer (DTC) channels to reduce reliance on wholesale, as PUMA navigates a 'reset year' in 2026 targeting profitable growth by 2027.

Detected & updated continuously · Source: Nebula