China loan intermediaries delete client groups and social posts as new rules banning "low-risk", "instant cash" ad claims take effect

Chinese loan intermediaries have gone collectively silent, dissolving client chat groups and deleting WeChat Moments posts, as a sweeping new regulation takes effect that bars marketing phrases such as "low-risk", "instant cash", "high yield" and "no cost". The retreat of the loan-facilitation (zhudai) industry trended on Chinese social media.

Detected & updated continuously · Source: Nebula