Nike shares fall to one-year low on Greater China weakness and JPMorgan downgrade

@reku_id

Saham Nike ($NKE) terus turun! sekarang jatuh ke level terendah dalam 1 tahun di $38. Apa yang terjadi? 🇨🇳 China jadi masalah besar. Revenue Nike di Greater China turun -11%, sementara penjualan digital langsung ke konsumen anjlok -29%. Next: 📉 JPMorgan downgrade Nike → https://t.co/C7HFcJH5WI

@dvdmovie1

"You’ll never be down 50 % if you buy NKE at $38. There’s just zero chance it will ever touch $19." I really dislike when people act like investing events could never happen or are a given. People get way too wrapped up in the bets they make and act as if it's their favorite sports team, which results in them often not re-assessing when things do actually get worse because "that couldn't happen." I hope you do well with your bet but there's not much of a thesis here aside from "zero chance it could get worse." How many people thought that when it was in the 70's/80's in the last couple of years, 50% off the high of 2021? People got briefly excited when they brought back a former Nike exec to turn the company around in October of 2024. The stock is down about 55% since then. Recent quarterly earnings haven't been particularly great, either. This is a turnaround story and it will take a while to right the issues, but nearly two years later after a new CEO and the stock has been obliterated is not a great start. Personally, Nikes were pretty much all I used to wear for years. The quality started to decline and started trying other things - haven't went back. "Because they’ve stood the test of time. Because of their brand value and their decades long proving that they can execute on strategies." Nike had a very good run but the last several years has shown how quickly bad decisions can cause that to come to an abrupt halt. The horrendous situation at VFC is another peer example - VF Corp went up almost 750% between the bottom in 2008 and the top in 2020, only to lose 87% by Spring of 2024. About two and a half years later, it's barely above those levels. Under Armour certainly wasn't Nike, but it was a thing for a while and the rebound has yet to materialize as the stock is now down 78% in the last 5 years to a bit less than 5 bucks a share. Just because a brand is well known doesn't guarantee a quick turnaround or a turnaround at all. Again, nothing against NKE and hope you do well but the whole "this can't possibly do badly" after a company is down almost 80% in the last 5 years isn't a balanced take and that's why the comments section is largely what it is.

@JessKingHangers

I just dont see it. They will never go bankrupt but the fitness apperal industry is too saturated now. Why would anyone buy Nike? Especially GenZ?